Privacy Policy
Bookback ("we," "our," or "us") operates the website bookbackhq.com and provides SMS-based reactivation campaign services to businesses. This Privacy Policy explains how we collect, use, and protect information.
1. Information we collect
We collect the following types of information:
- Business inquiry information: When you contact us through our website form, email, or social media, we collect your name, business name, email address, location, and any other information you provide.
- Client data shared by our customers: When a business engages us to run a campaign, they provide us with contact information for their past clients (typically name, phone number, and service history). This data belongs to the business; we are a service provider acting on their behalf.
- Communications data: Records of SMS messages sent and received as part of campaigns we operate.
- Website analytics: Basic, anonymized information about how visitors interact with our website.
2. How we use information
We use information to:
- Respond to inquiries and provide our services
- Operate SMS campaigns on behalf of our business customers
- Improve our services
- Comply with legal obligations including SMS regulations (TCPA, A2P 10DLC requirements)
3. SMS messaging
SMS campaigns we operate on behalf of our customers are sent only to contacts for whom our customer has confirmed valid prior consent. Every message includes opt-out instructions ("Reply STOP to unsubscribe"). Opt-out requests are honored immediately and permanently.
Message frequency varies by campaign. Standard message and data rates may apply. We do not sell phone numbers or messaging data to third parties.
4. Sharing of information
We do not sell personal information. We share information only with:
- Service providers who help us operate our business (such as Twilio for SMS delivery, hosting providers, and analytics tools) — these providers are bound by confidentiality obligations
- Our business customers (the businesses that engaged us) — for client data we processed on their behalf
- Authorities when required by law
5. Data retention
We retain inquiry data for as long as necessary to respond to and follow up on inquiries. Campaign data is retained for the duration of our service agreement with the customer and for a reasonable period after for record-keeping and compliance purposes. Customers may request deletion of their data at any time.
6. Your rights
Depending on your location, you may have rights to access, correct, delete, or restrict use of your personal information. To exercise these rights, contact us at hello@bookbackhq.com.
7. Data security
We use reasonable technical and organizational measures to protect information from unauthorized access, loss, or misuse. No system is perfectly secure, but we take this responsibility seriously.
8. Children
Our services are not directed to individuals under 18, and we do not knowingly collect information from minors.
9. Changes to this policy
We may update this policy from time to time. The "Last updated" date above will reflect the most recent revision. Material changes will be communicated through the website.
10. Contact
For questions about this policy or your data, email hello@bookbackhq.com.